Due Diligence in Mergers and Acquisitions in Simple Words
Kison Patel
CEO and Founder of DealRoom
Kison Patel
Kison Patel is the Founder and CEO of DealRoom, a Chicago-based diligence management software that uses Agile principles to innovate and modernize the finance industry. As a former M&A advisor with over a decade of experience, Kison developed DealRoom after seeing first hand a number of deep-seated, industry-wide structural issues and inefficiencies.
CEO and Founder of DealRoom
“Don’t mistake a sale pitch for due diligence”
The purpose of due diligence is, in general terms, to sort the detail from the sales pitch.
The sale pitch will tell you that the company is growing at 10% annually, while due diligence will tell you that this growth has been achieved through overtrading; the sale pitch will tell you that the product is patented, while due diligence will tell you that it’s not protectable; and while the sales pitch may tell you about a motivated workforce, due diligence may reveal they’re demoralized.
And so on. The message is clear. To paraphrase the famous Warren Buffett quote, a sales pitch gives you the price, while due diligence gives you the value.
And if the goal of M&A is ultimately to generate value, then it follows that you should conduct due diligence to achieve it.
In this article, we look at some of the key issues of this topic, referring back to previous DealRoom articles which provide more detail on each of the issues.Â
Due diligence allows the buyer in the M&A process to confirm hitherto undisclosed details about the selling company’s financials, contracts, personnel and customers. In other words, it allows the buyer to obtain a complete picture of the business being acquired.
Preparing for Due Diligence
Jordan Lampos, director of M&A at Duff & Phelps, is firm that the sooner the due diligence phase of your transaction starts, the better.
This means creating a comprehensive checklist of the documents that will be required from both sides of the transaction (see below) and coordinating who is accountable for each element of due diligence.
There are no stupid questions when it comes to due diligence.
Everything you want to know about the company can be asked, and everything that you should know about the company should be asked.
A good way to arrive at questions to ask is to think of those questions which you would be uncomfortable if someone were to ask you about your company.
Asking these questions will inevitably lead to your due diligence checklist. So here it is:
1. Financial Information
Ask for:
Balance sheetsÂ
Accounts payable information/policiesÂ
Accounts receivable information/policiesÂ
Income statements
Tax returns (usually the last three years)
Credit reports
Reports demonstrating the value of all products
Data on gross profit marginsÂ
List of expenses (both fixed and variable).Â
Credit reports
Tax returns
Audit and revenue reports
List of all physical assets
List of expenses (fixed and variable)
Gross profit margins
Information related to any debt
2. Company Information
Ask for:
A detailed overview of the structure of the company (diagrams and charts are valuable here)
The company’s by-laws
Ownership information
List of security holders
Information on stockholders
List of outsourced work/workers - freelancers, consultants, etc.Â
Overview of major competitors
Copies of annual reports from the last three to five years
3. Product InformationÂ
Ask for:
Lists of services and products
Explanations of the above services and productsÂ
Overview of production costs and margins
Past and predicted growth rates
4. Customer Information
Ask for:
Database of customers
Overview of customer communication practices
Copies of purchasing agreements
Refund policies
Past and present marketing strategies and campaignsÂ
Information on any litigation
5. Employee Information
Ask for:
A list of all employees, with key players noted
Detailed job descriptions for each role in the company
Copies of contracts and benefits
Overview of HR and its policies
Copies of HR complaints
Data related to turn-over and hiring practices over the last (approximately) three yearsÂ
6. LegalitiesÂ
Ask for:
Copies of permits
All licensing information
Insurance policiesÂ
7. Intellectual Property
Ask for:
Clarification of who owns the Intellectual Property (IT)
Confirmation of who controls the rights to the IT (if another group owns the information)
Information regarding patenting
Overview of work that stems from the IP
The type of income that streams from the IP (fixed income or variable income)
8. Physical AssetÂ
Ask for:
Comprehensive overview of all forms of real estate - offices, data centers, warehouses and storage centers (including furniture in the aforementioned)
List of equipment used for productionÂ
9. MiscellaneousÂ
The following will depend upon the deal/company, but other items to ask for include:
Information regarding health and safety notices
information related to any hazardous substances and/or underground storage tanksÂ
New product development and benefits / risks of new product
To utilize the complete due diligence template click on banner below.
M&A Due Diligence Checklist
If you are looking for a due diligence checklist for mergers and acquisitions which you can download and use then visit our M&A templates collection.
If you are looking for specific checklists, then check:
Perhaps more than any other element of due diligence, legal due diligence will require you hire outside help. The bigger the transaction being undertaken, the more true this maxim becomes: Size tends to bring complexity and an increased volume of documents in terms of scale and scope beyond the capacity of even those medium-sized firms with in-house legal teams.
As the previous sections outline, due diligence is a detailed process and this inevitably takes time; depending on the size and scope of the business being acquired, three to six months.
It will benefit your company to have prepared some of the documents required in advance, which will simultaneously help speed up the process but also to allow enable you to identify aspects of your business which may require some attention.
This will demand that you obtain those documents (outlined above) that require more time to process. You may well find that some of these documents – for example, the quality of earnings report for your business – can generate value for your company in your ongoing operations, outside the scope of an acquisition.
While the focus of in-house due diligence should be on encountering risks inherent in your business for the buyer, bear in mind that these are risks you should be aware of anyway.
If they’re relevant to the buyer, they should be relevant to you. Due diligence is not document retrieval for its own sake, but rather a process of retrieving relevant information on the company.
A thorough investigation into, and understanding of, a company during due diligence is essential to a deal’s success.
The buy-side will collect, review, and analyze information related to the target’s overall organization, employees, products, customers, competitors, marketing strategies, and assets (such as real estate and intellectual property). Furthermore, the bulk of the buy-side’s diligence will revolve around the target’s financials.Â
As the buy-side collects this information it keeps an eye out for potential risks and red flags. The buy-side also must keep an eye towards integration during the diligence process as the most successful deals begin integration planning early.Â
The Value of a Virtual Data Room in M&A Due DiligenceÂ
Bringing all this together is the legal virtual data room (VDR), an integral part of due diligence. The best VDRs have been shown to add considerable value by providing more organization, transparency and speed to the process.
Anybody undertaking due diligence would be strongly advised to make investing in a virtual data room their first step.
When every aspect of due diligence has been completed, the findings of the due diligence team (or teams) will be compiled in a final due diligence report and shared with the management of the acquiring company.Â
The document outlines all of the checks which were undertaken, summarizes any current or potential issues that warrant attention, as well as outlining which parts of the business are in rude health. Ultimately, this is not entirely different from an auditor’s report in that the due diligence team conducts an in-depth analysis before providing a recommendation based on their findings.
In general terms, the recommendations will be one of the following:
All aspects of due diligence indicate that the business represents a good investment
Some issues were revealed by due diligence which need to be addressed before the acquisition can proceed
Some information remains undisclosed and the due diligence team cannot make an informed recommendation without obtaining this information
The deal should be abandoned based on issues encountered during due diligence
Conclusion
Look for due diligence failures in the literature on mergers and acquisitions and the same 10 to 15 deals are mentioned over and over: Nextel and Sprint, Quaker Oats and Snapple, Daimler and Chrysler… all the usual suspects.
How does an industry of almost US$80 trillion spread across almost 1 million deals in the past 20 years have so few due diligence failures?
The likely answer to the question is that nobody wants to admit their due diligence failure when it’s easier to blame other factors such as slow integration, complicated market environments or issues of culture.
The reality is that good due diligence would have identified and highlighted these issues before the transaction had even reached the negotiation phase.
This is in a nutshell why the due diligence process - and by extension, due diligence enhanced by a virtual data room -Â is so necessary. Any managers even thinking about an M&A transaction should make it an integral part of the process.
If the goal of M&A is to create value for your business, then the due diligence process maximizes the chances of this outcome.
‍
The Role of Due Diligence in M&A
Due diligence allows the buyer in the M&A process to confirm hitherto undisclosed details about the selling company’s financials, contracts, personnel and customers. In other words, it allows the buyer to obtain a complete picture of the business being acquired.
“Don’t mistake a sale pitch for due diligence”
The purpose of due diligence is, in general terms, to sort the detail from the sales pitch.
The sale pitch will tell you that the company is growing at 10% annually, while due diligence will tell you that this growth has been achieved through overtrading; the sale pitch will tell you that the product is patented, while due diligence will tell you that it’s not protectable; and while the sales pitch may tell you about a motivated workforce, due diligence may reveal they’re demoralized.
And so on. The message is clear. To paraphrase the famous Warren Buffett quote, a sales pitch gives you the price, while due diligence gives you the value.
And if the goal of M&A is ultimately to generate value, then it follows that you should conduct due diligence to achieve it.
In this article, we look at some of the key issues of this topic, referring back to previous DealRoom articles which provide more detail on each of the issues.Â
Due diligence allows the buyer in the M&A process to confirm hitherto undisclosed details about the selling company’s financials, contracts, personnel and customers. In other words, it allows the buyer to obtain a complete picture of the business being acquired.
Preparing for Due Diligence
Jordan Lampos, director of M&A at Duff & Phelps, is firm that the sooner the due diligence phase of your transaction starts, the better.
This means creating a comprehensive checklist of the documents that will be required from both sides of the transaction (see below) and coordinating who is accountable for each element of due diligence.
There are no stupid questions when it comes to due diligence.
Everything you want to know about the company can be asked, and everything that you should know about the company should be asked.
A good way to arrive at questions to ask is to think of those questions which you would be uncomfortable if someone were to ask you about your company.
Asking these questions will inevitably lead to your due diligence checklist. So here it is:
1. Financial Information
Ask for:
Balance sheetsÂ
Accounts payable information/policiesÂ
Accounts receivable information/policiesÂ
Income statements
Tax returns (usually the last three years)
Credit reports
Reports demonstrating the value of all products
Data on gross profit marginsÂ
List of expenses (both fixed and variable).Â
Credit reports
Tax returns
Audit and revenue reports
List of all physical assets
List of expenses (fixed and variable)
Gross profit margins
Information related to any debt
2. Company Information
Ask for:
A detailed overview of the structure of the company (diagrams and charts are valuable here)
The company’s by-laws
Ownership information
List of security holders
Information on stockholders
List of outsourced work/workers - freelancers, consultants, etc.Â
Overview of major competitors
Copies of annual reports from the last three to five years
3. Product InformationÂ
Ask for:
Lists of services and products
Explanations of the above services and productsÂ
Overview of production costs and margins
Past and predicted growth rates
4. Customer Information
Ask for:
Database of customers
Overview of customer communication practices
Copies of purchasing agreements
Refund policies
Past and present marketing strategies and campaignsÂ
Information on any litigation
5. Employee Information
Ask for:
A list of all employees, with key players noted
Detailed job descriptions for each role in the company
Copies of contracts and benefits
Overview of HR and its policies
Copies of HR complaints
Data related to turn-over and hiring practices over the last (approximately) three yearsÂ
6. LegalitiesÂ
Ask for:
Copies of permits
All licensing information
Insurance policiesÂ
7. Intellectual Property
Ask for:
Clarification of who owns the Intellectual Property (IT)
Confirmation of who controls the rights to the IT (if another group owns the information)
Information regarding patenting
Overview of work that stems from the IP
The type of income that streams from the IP (fixed income or variable income)
8. Physical AssetÂ
Ask for:
Comprehensive overview of all forms of real estate - offices, data centers, warehouses and storage centers (including furniture in the aforementioned)
List of equipment used for productionÂ
9. MiscellaneousÂ
The following will depend upon the deal/company, but other items to ask for include:
Information regarding health and safety notices
information related to any hazardous substances and/or underground storage tanksÂ
New product development and benefits / risks of new product
To utilize the complete due diligence template click on banner below.
M&A Due Diligence Checklist
If you are looking for a due diligence checklist for mergers and acquisitions which you can download and use then visit our M&A templates collection.
If you are looking for specific checklists, then check:
Perhaps more than any other element of due diligence, legal due diligence will require you hire outside help. The bigger the transaction being undertaken, the more true this maxim becomes: Size tends to bring complexity and an increased volume of documents in terms of scale and scope beyond the capacity of even those medium-sized firms with in-house legal teams.
As the previous sections outline, due diligence is a detailed process and this inevitably takes time; depending on the size and scope of the business being acquired, three to six months.
It will benefit your company to have prepared some of the documents required in advance, which will simultaneously help speed up the process but also to allow enable you to identify aspects of your business which may require some attention.
This will demand that you obtain those documents (outlined above) that require more time to process. You may well find that some of these documents – for example, the quality of earnings report for your business – can generate value for your company in your ongoing operations, outside the scope of an acquisition.
While the focus of in-house due diligence should be on encountering risks inherent in your business for the buyer, bear in mind that these are risks you should be aware of anyway.
If they’re relevant to the buyer, they should be relevant to you. Due diligence is not document retrieval for its own sake, but rather a process of retrieving relevant information on the company.
A thorough investigation into, and understanding of, a company during due diligence is essential to a deal’s success.
The buy-side will collect, review, and analyze information related to the target’s overall organization, employees, products, customers, competitors, marketing strategies, and assets (such as real estate and intellectual property). Furthermore, the bulk of the buy-side’s diligence will revolve around the target’s financials.Â
As the buy-side collects this information it keeps an eye out for potential risks and red flags. The buy-side also must keep an eye towards integration during the diligence process as the most successful deals begin integration planning early.Â
The Value of a Virtual Data Room in M&A Due DiligenceÂ
Bringing all this together is the legal virtual data room (VDR), an integral part of due diligence. The best VDRs have been shown to add considerable value by providing more organization, transparency and speed to the process.
Anybody undertaking due diligence would be strongly advised to make investing in a virtual data room their first step.
When every aspect of due diligence has been completed, the findings of the due diligence team (or teams) will be compiled in a final due diligence report and shared with the management of the acquiring company.Â
The document outlines all of the checks which were undertaken, summarizes any current or potential issues that warrant attention, as well as outlining which parts of the business are in rude health. Ultimately, this is not entirely different from an auditor’s report in that the due diligence team conducts an in-depth analysis before providing a recommendation based on their findings.
In general terms, the recommendations will be one of the following:
All aspects of due diligence indicate that the business represents a good investment
Some issues were revealed by due diligence which need to be addressed before the acquisition can proceed
Some information remains undisclosed and the due diligence team cannot make an informed recommendation without obtaining this information
The deal should be abandoned based on issues encountered during due diligence
Conclusion
Look for due diligence failures in the literature on mergers and acquisitions and the same 10 to 15 deals are mentioned over and over: Nextel and Sprint, Quaker Oats and Snapple, Daimler and Chrysler… all the usual suspects.
How does an industry of almost US$80 trillion spread across almost 1 million deals in the past 20 years have so few due diligence failures?
The likely answer to the question is that nobody wants to admit their due diligence failure when it’s easier to blame other factors such as slow integration, complicated market environments or issues of culture.
The reality is that good due diligence would have identified and highlighted these issues before the transaction had even reached the negotiation phase.
This is in a nutshell why the due diligence process - and by extension, due diligence enhanced by a virtual data room -Â is so necessary. Any managers even thinking about an M&A transaction should make it an integral part of the process.
If the goal of M&A is to create value for your business, then the due diligence process maximizes the chances of this outcome.
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