The Exit Strategy Playbook: The Definitive Guide to Selling Your Business with Adam Coffey

Selling a business can be daunting as there are many components to consider, starting with understanding the buyers, who they are, what they need, and if they are a good fit for the business. In this ebook, learn from Adam Coffey, CEO, Board Member, Best-Selling Author, and Acclaimed International Speaker. Adam will refer to 21+ years of experience as a CEO of national private equity-backed service companies to walk us through the different components that must be considered when selling your business in order to find optimal success.

Selling a business can be daunting as there are many components to consider, starting with understanding the buyers, who they are, what they need, and if they are a good fit for the business. In this ebook, learn from Adam Coffey, CEO, Board Member, Best-Selling Author, and Acclaimed International Speaker. Adam will refer to 21+ years of experience as a CEO of national private equity-backed service companies to walk us through the different components that must be considered when selling your business in order to find optimal success.

A successful exit begins long before you reach the negotiating table. This comprehensive playbook reveals how to position your company for maximum valuation, including the critical preparation steps most owners overlook. Adam shares insider knowledge on how to approach buyer conversations strategically, complementing advanced resources on effective M&A negotiation tactics with practical insights specifically tailored for business sellers who want to maintain leverage throughout the process.

The journey from initial buyer contact to a signed letter of intent represents the most crucial phase in any business sale. Drawing on decades of experience, Adam breaks down exactly how to navigate those first critical conversations with potential acquirers while avoiding common pitfalls that diminish value. You'll discover proven frameworks for articulating your company's strategic worth, methods for fielding difficult questions about your operations, and techniques for creating competitive tension among multiple suitors—all essential skills for maximizing your exit valuation in today's market.

Download your exit strategy blueprint today →