M&A from a Founder's Perspective

The Importance of Communication, Due Diligence and Post-Closing Integration

An M&A Science Podcast

Hosted by Kison Patel

“You have this growth opportunity, and at the same time you care about what you built and you want to preserve that.“

On this episode

Armando Biondi, Co-founder and COO of AdEspresso, shares the communication and negotiation involved during Hootsuite's acquisition of AdEspresso.

During this podcast, Biondi describes how he strategically communicated during negotiations, how he completed complex due diligence while still managing his company, and how essential trust became between investors and founders. He also give advice on integration and how to ensure post-close continued growth.

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Show Notes

00:00 - Introduction

02:20 - Strategies of AdEspresso’s Recent Acquisition

03:15 - Identifying an Acquisition’s Value Drivers

06:25 - Conducting Initial Deal Due Diligence

09:42 - How To Focus on Running a Business During Diligence

11:48 - Common Due Diligence Challenges

13:02 - How to Overcome Deal Uncertainty 

14:50 - Mitigating Deal Surprises 

16:53 - Conducting a Deal Without Investment Bankers

18:23 - Setting Expectations for M&A Timelines and Workload

19:20 - How to Time Integration Properly

19:57 - Strategies for Post-Close Success

22:52 - Maintaining Deal Goals Post-Close

23:57 - How AdEspresso's acquisition could've been improved

24:40 - General Advice for Corporate Development Professionals

26:09 - Craziest Deal Encounters 

28:05 - Ending Credits


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