Customer Success Story: John Palusci is the Division Director, of Strategic Finance & Corporate Development at BAYADA and Becky Hansen is the Chief Strategy Officer at United Cerebral Palsy of Los Angeles, and they are both in the non-profit sector. They discuss the uniqueness of M&A in the non-profit space and how they've used DealRoom to overcome challenges & improve their M&A processes as a whole.
Bayada is a trusted healthcare leader providing a range of clinical home care services for adults and children. Since 1975, Bayada has expanded to over 300 offices in 22 states and eight countries. Over the last few years, they have focused on reorganizing and emphasizing their M&A practice and determined it to be a key part of their overall growth strategy in order to fulfill their mission of supporting people worldwide. The team recognized there was a weakness in their due diligence management process. Bayada maintains an entrepreneurial and start-up spirit, so despite its growth leaders looked to join forces with companies that share the same energy. Team leaders found DealRoom and, after a few demos and checklists, the rest was history.
The Bayada team was presented with a merger opportunity yet had no designated deal team. John Palusci, Division Director of Strategic Finance and Corporate Development, was given the task of finding a platform to help guide the deal process through its pipeline, and immediately he began researching tools. After connecting with a DealRoom sales representative and being given an initial demo, he had a few initial concerns. Data security was a top priority for the Bayada team, as well as proper organization and accessibility for other functions from all ends of the deal spectrum. John wanted to be sure everyone was “able to get what they needed, but not more than they needed”. DealRoom’s SOC-2 certification and ability to filter access permissions guaranteed those needs would be met. Mergers are stressful, and when a relatively inexperienced team is tasked with executing one, using an organized, intuitive platform like DealRoom is important to create a roadmap for a successful outcome.
John was also concerned about people’s comfort level of being able to execute diligence, something that requires such attention to detail. He noted that DealRoom “helped to make the process transparent in terms of the team and the key players and being able to communicate to our board to ensure diligence was done properly and thoroughly”. There was no madness of a spreadsheet being emailed around, which decreased the amount of wait time between deal phases and ultimately decreased stress levels across the team. DealRoom’s assign feature called people to action without confusion, keeping team members accountable and moving the deal along through the pipeline in a timely manner. With DealRoom’s templates, they can iterate their process and find even more success in the future.
Thanks to DealRoom, Bayada was able to complete their merger with a relatively inexperienced team, but with a successful outcome. By using unique features such as timeline progress, assigning tasks, and accessibility permissions, John and his team executed their merger with less miscommunication, more security, and a template to use for future deals.