The Process of Change Management in M&A
About the event
"There's always going to be some resistance to change. The goal is to plan how you're going to navigate that resistance" - Michael Devita
We should all give change management the proper attention that it deserves.
In this webinar, Michael Devita, Business Value Advisor at Salesforce, talks about the change management process in M&A.
According to Michael, there are two components of change management planning:
1. The stakeholder analysis
2. The communication plan.
The stakeholder analysis involves identifying individuals or entities impacted directly or indirectly by the transaction. A good communication plan should include communicating the deal rationale to the relevant stakeholders.