Reverse Auction in M&A

“You need to have a broader corporate strategy in place and figure out how M&A fits into that. M&A is just a process and a tool that can help you get there.” - Atul Tiwary

The M&A auction process creates competition among potential buyers and drives prices up. In most cases, proactive acquirers tend to avoid these types of transactions, but buyers can also initiate and create their own auction process.

In this webinar, Atul Tiwary, Vice President of Corporate Development at Barracuda (NYSE: CUDA),talks about the reverse auction process in M&A including how the process works and why should acquirers consider it.