Leadership Alignment and GTM Strategy for Successful Deals

"Establishing the north stars at the beginning of the integration is critical. So even if things are going to change, everybody has something they can anchor off of." - Cole Breidenbach

How the leadership communicates and establishes the north star of the transaction will set the tone for everyone else. Create an environment where everyone can talk regularly about integration plans, decisions, and changes that need to happen.

In this webinar, Cole Breidenbach, VP, M&A Integration & Strategic Initiatives at Okta, discusses leadership alignment and creating a GTM strategy for successful deals.