Leadership Alignment and GTM Strategy for Successful Deals

Sept 12, 2022 12:00 PM (CST)


Cole Breidenbach
Pre and Post-Sales GTM and M&A Integration at Okta


"Establishing the north stars at the beginning of the integration is critical. So even if things are going to change, everybody has something they can anchor off of." - Cole Breidenbach

How the leadership communicates and establishes the north star of the transaction will set the tone for everyone else. Create an environment where everyone can talk regularly about integration plans, decisions, and changes that need to happen.

In this webinar, Cole Breidenbach, VP, M&A Integration & Strategic Initiatives at Okta, discusses leadership alignment and creating a GTM strategy for successful deals.

Key points

Things you will learn in this webinar:

  • What is leadership alignment?
  • How to ensure alignment for integration
  • Importance of agility during deals
  • Go-to-market challenges during integration
  • The importance of working with business unit leaders

Watch webinar