How to Execute Product-Based Acquisitions

Jul 10, 2023 12:00 PM (CST)


Andrew Morbitzer
Corporate Development


“When executing a product-based acquisition, it should be the same people going all the way through the formal diligence over into integration planning and integration execution.” - Andrew Morbitzer.

When it comes to product-based acquisitions, product fit must be the priority. Before a target company can even be considered, its product should have the ability to accelerate the company’s strategy.

In this webinar, Andrew Morbitzer, VP/Head of Corporate Development at Typeform, discusses how to execute product-based acquisitions.

Key points

Things you will learn in this episode:

  • Difference in product-based acquisitions
  • How to gauge product fit
  • Direct observation of customers
  • Using agile M&A
  • Tips for product-based acquisitions

Watch webinar