How to Balance Culture During an Integration

Oct 2, 2023 12:00 PM (CST)


Mark Rayfield
CEO of Saint-Gobain North America, and CertainTeed


“The people are the greatest asset. It’s not the products, not the IP, or locations–it’s the people, their knowledge, abilities, and what they have built as a business.” – Mark Rayfield.

Culture is very real, and should not be overlooked during any acquisitions.

In this webinar, we explore key strategies for effectively balancing culture during an integration, featuring Mark Rayfield, CEO of Saint-Gobain North America, and CertainTeed. Here are some of the highlights:

Key points

Things you will learn in this episode: 

  • Understand the target's culture
  • Respect and learn from each team
  • Establish consistent and effective communication

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