Go-To-Market Integration Planning Part 1

Dec 6, 2022 12:00 PM (CST)


James Harris
Principal, Corporate Development Integration at Google


"When you're doing a transaction, make sure you're not thinking about what's best for the customers, but you've actually listened to what they want." - James Harris

When two businesses merge, the new company's success often depends on how well the go-to-market plan is executed. The combined company inherits the two businesses’ customers, products, and respective sales and marketing channels. If not planned properly, the combined efforts can lead to customer confusion and lost sales.

In this webinar James Harris, Principal, of Corporate Development Integration at Google, discusses go-to-market integration planning.

Key points

Things you will learn in this episode:

  • The importance of go-to-market integration planning
  • Sales readiness
  • Balancing assumptions and the capability to execute
  • Functions involved in go-to-market integration planning
  • How to sunset a product

Watch webinar