Go-To-Market Integration Planning Part 1

"When you're doing a transaction, make sure you're not thinking about what's best for the customers, but you've actually listened to what they want." - James Harris

The process should start with the deal thesis and what the company needs to achieve in response to customer needs. Customers are significant to businesses, and the goal should be to improve the current value of the company's offer to them.

In this webinar, James Harris, Principal, of Corporate Development Integration at Google, discusses go-to-market integration planning.