Go-To-Market Integration

Feb 27, 2023 12:00 PM (CST)
 mins

Speakers

Pat Belotti
Corporate Development

About the event

“It (the GTM) is all about the customer. It is very disruptive to customers when there is an acquisition and integration.  There are so many things that can go wrong.  On the other hand, you can really knock it out of the park.” - Pat Belotti

To ensure a smooth integration, Pat emphasizes the importance of involving the integration team early, even before the LOI.

In this webinar, Pat Belotti, VP of Corporate Development Integration at Zendesk, delves into the intricacies of GTM integration and offers valuable insights on how to approach it.

Key points

Things you will learn:

  • Why is go-to-market so difficult
  • The importance of go-to-market
  • Go-to-market planning timeline
  • Proper conversation for the sales team
  • Measuring go-to-market integration success

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