Listen to Kison and Shyla Patel's opening remarks from day 1 of the M&A Science Virtual Summit.
The sales operation is the cornerstone of every business. Without it, companies would not have revenue. If a company purely relies on inbound sales, it's time to create an outbound pipeline and actively generate demand by using marketing and events.
Selling a business is a difficult task that requires a lot of planning and preparation. However, most entrepreneurs refuse to entertain the idea of a sale until it is too late. The best time to plan an exit is when times are good, not in a desperate situation.
Every company wants to evolve and grow its business, and M&A is one of the fastest and most powerful ways to grow. Without an M&A thesis, acquirers might end up wasting time, money, and opportunities.